Welcome
Leading By Innovation On The Highest Peaks In The World.
Mission: Represent a great brand and bring growing value to it. Together we can elevate Lenz to the next level in customer relations in-person, in the field, and digitally for the global climbing and expedition communities. With a background in Product Design, I offer highly detailed product feedback, product ideation, and design collaboration in all my brand partnerships. From tinkering with existing product to dreaming up the next one.
THE NEXT GENERATION OF HIGH ALTITUDE MOUNTAIN GUIDES.
-Kenton Cool
18-time Mt. Everest Summitter.
Listen To Benny & Kenton Talk Mountains on Kenton’s Podcast “Cool Conversations.” Now Streaming On Spotify.
4th
American to Guide K2 Summit.
28,251ft. // 8,611m.
Karakoram. Pakistan.
30+
Expeditions by
30 years Old.
Summits on
Six continents.
20+
First Ascents In Alaska.
From crag to alpine.
Up to WI6 M8.
2x
High Altitude Rescuer.
6100m // Crevasse // Everest 2023.
7500m // HACE // Everest 2023.
5x
8000m Guide by 30 years old.
Summits of:
Everest, K2, Lhotse, Manaslu.
6x
Antarctic Expedition Guide.
Mount Vinson.
16,050ft. // 4,982m
2025: k2. Everest. Shishapangma. Antarctica. Alaska Range.
Welcome to your new Audience.
22k+
Following on Social Media.
30% Increase
From 2024.
1m+
Accounts Reached in 2024.
Content from: Alaska, Karakoram,
Himalaya, Antarctica.
1000s
Of In-Person Interactions.
At crags and basecamps
Around the world in 2024.
Lenz & Me.
Since 2021.
Notable Summits Together So Far:
Everest
K2
Vinson Massif
Lhotse
Manaslu
Ama Dablam
Moose’s Tooth
Artesonraju
The cold is our friend and our opponent in mountain ranges around the world. The best conditions are often found when it’s cold. At the same time, this means our bodies are vulnerable to its effects. As a guide, I need to know my extremities are protected so I can manage my clients on the climb. I use Lenz Heated Socks to achieve this and get them to the summit & back.
My Lenz Kit.
HEAT SOCKS 6.1 TOE CAP MERINO COMPRESSION
LITHIUM PACK
RCB 2000
Athlete Offerings.
Personalized Digital Marketing
Custom Posts on @bennylieb
Branded Content for Lenz use.
From The Field Grassroots Marketing.
In-Person Lenz advocating
And recommending to the public.
Industry Leading Product Feedback.
The best available product development insights.
From real use at the most extreme level.
Athlete Asks.
Annual Stipend
Product support
2 or more years Contract
Official Brand Sponsors 2025-2026
